eBay: Skype

eBay presents the features and capabilities of Skype offers a British family.

ebay: Analyst Day

eBay celebrates its Analyst Day and provides and overview of the video series.

eBay: Mr. T

eBay profiles two collectors of any and all things related to Mr. T.

Financial Analyst Day

Challenge

Almost ten years ago, eBay hosted its first Analyst Day – an opportunity for financial analysts nationwide to get an inside view of eBay’s financial strengths. To break up the potential monotony of these important presentations, eBay also wanted to share entertaining videos illustrating eBay Inc.’s world of diverse community. eBay Inc. had a list of companies and individuals to feature in video segments of about three minutes. They needed a company that could provide one interviewer who could be on location. This producer had to be able to fly to various locations, work with onsite crews, design sets, perfect lighting, and shoot B-roll footage. Most importantly, he had to emotionally connect with the individuals, gleaning from them the essence of eBay’s influence on their lives and on their businesses. Each segment had to feel seamless with the others, but also be able to stand alone.

Execution

Ray Santiago, owner of Beyond Pix Studios, has been the director of every Analyst Day video production that eBay has ever held. Ray and his crew have flown to up to eight different locations for one Analyst Day project, even traveling as far as the United Kingdom and Korea. His in-depth interview process bring the stories of eBay, Inc. community users to life, from the Arkansas family who went from their last quarter to building a successful art print eBay store, to the man in the UK who uses Skype as way to stay in touch with long distance family. Beyond Pix Studios has provided eBay an effective, emotionally charged way to communicate to financial analysts the strength of eBay’s community, as well as the diversification of it’s companies.