Infineon Raceway

Infineon Raceway

Infineon Raceway - NASCAR 2011

NASCAR promotes the 2011 Toyota/Save Mart 350 race at the Infineon Raceway.

NHRA Legends

Meet the best of the best at Infineon Raceway's NHRA Legends summer event.

Infineon Raceway - NHRA 2011 Ron Capps

Infineon Raceway promotes the NHRA 2011 race featuring Driver Ron Capps.

Infineon Raceway - Powerade Drag Racing

Grab a seat for Infineon Raceway's Powerade Drag Racing summer event.

Infineon Raceway - Sizzle Reel

A Sizzle Reel highlighting Beyond Pix's collaboration with Infineon Raceways.

AMA Superbike

Get ready for Infineon Raceway's AMA Superbike summer event.

NASCAR Sprint Cup Series

Come out to see Infineon Raceway's NASCAR Sprint Cup Series.

Indy Car Grand Pix

Come one, come all to the Infineon Raceway's Indy Car Grand Pix.

Racing to the finish line A pit crew in action Josh Hittleman and Patrick Wong on location Tearing up the asphalt Live on the scene Finding the target Team huddle Pete Fuszard and his tools of the trade In-between shots Another team huddle Revved up and ready to go Pete readies his equipment Tony Welch on location
Photos (13)

2010 Broadcast Advertising

Challenge

Prior to 2009, Infineon Raceway had worked with several traditional advertising agencies to produce broadcast television spots promoting their annual cornerstone events. Increasingly, Infineon Raceway felt that these spots failed to appeal to their target audiences. The track's marketing department began searching for a new partner – a company with a comprehensive approach. This partner would need to be responsive to input, nimble enough to make short-notice changes – producing promotional spots in days rather than weeks – and creative enough to develop compelling content that could speak to both diehard and casual race fans. For years, Beyond Pix Studios had been producing B-roll for the Raceway. Based on the satisfaction of this relationship, Infineon Raceway's vice president of marketing John Cardinale approached Beyond Pix Studios with the task of producing a 12 spot campaign to promote the raceway's 4 major events.

© Copyright 2011 Beyond Pix Studios