Execution

The Infineon Raceway campaign demanded a wide variety of disciplines, so Beyond Pix Studios tapped into nearly all its departments -- Creative Services, Interactive Media, Production and Post. Working with the project's producer Josh Hittleman, Beyond Pix Creative Services developed an overarching theme which focused on the thrilling experience of a day at the track. The individual spots would feature the unique highlights of the different racing events in a way that appealed to each event's distinct fan base. Working with existing footage from the 2008 racing season, Post-Production department's Regina Rivard created the spots, while Interactive Media encoded the files for digital delivery. As the 2009 season progressed, team drivers would periodically agree to appear in person at the track during promotional events -- in these cases, IInfineon Raceway needed a spot created on short notice. Beyond Pix Studios usually turned the last minute spots around in 5-7 days. Meanwhile, the Beyond Pix Production department worked with acclaimed director of photography Peter Fuszard to capture the action at the track in full HD, shooting on Sony Varicam and RED ONE cameras. This footage was used for publicity and promotional events at the track and showcased during Infineon Raceway's 2010 broadcast campaign - their first HD campaign ever, which was also handled entirely by Beyond Pix Studios.