Who We Are & What We Do

Learn all about the Lucid Design Group.

Introducing Dashboard Starter

Lucid Design Group introduces its Dashboard Starter.

Our Complete Solution

Lucid Design Group has the solution.

Introducing Lucid Design Group

Presenting the Lucid Design Group.

Creative Collaboration

Lucid Design Group embraces creative collaboration.

This Is What Success Looks Like

Lucid Design Group shows the meaning of success.

Building Dashboard

Challenge

Lucid was about to introduce their Building Dashboard Starter, the first out-of-the-box scalable solution for monitoring and displaying building resource use in real time. Not only would they need to introduce what Lucid Design Group did, they also had to explain how the revolutionary Building Dashboard Starter performed and what options were available to users beyond the initial program. How could they accomplish this in an accessible, cogent way? They decided a video on their homepage was the way to go. With less than two weeks to prepare, Kate Gerwe, Chief Operating Officer at Lucid, placed a call to Beyond Pix. Having worked with Beyond Pix in the past with a previous employer, she knew they could deliver the project from concept to completion despite the urgent timeline. Kate placed a call to the Creative Services department and Beyond Pix hit the ground running.

Execution

The initial call informed Beyond Pix of the project objectives – which included a presentation by one of the company’s founders. Within three days of receiving Kate’s call, producer Ray Santiago conducted an interview with Lucid’s CEO Michael Murray in Beyond Pix’s Studio, while guiding the on-camera performance. The Creative Services Team designed the animated graphics and screen captures of the website for the Assisting Post-Production Team to blend with the raw footage of the interview. The end result was a polished web presentation. The Interactive Media Department worked with Lucid’s website technicians to create an embedded video player for an altogether seamless integration. The project workflow was efficient, effective and completed within deadline and well within the budget.