Challenge
On Labor Day of 2008 the earnest host of Discovery's Dirty Jobs, Mike Rowe, launched an introduction for his new site, MikeRoweWorks.com. The social-networking job site promotes trade jobs and skilled labor. As Mike Rowe puts it, “We’ve declared civil war on the traditional notion of labor… redefining our relationship with work. We need a place to celebrate it! 2x4, based out of Chicago, provided the mock-up for Mike's site. The site’s main page background is a construction site where many of the items, such as a tool shed, an office, a water cooler, link to blogs, job databases, information, networking, and other resources. Mike would be filmed “walking” onto the construction site where he would welcome visitors and point out the site's many features and links. This required a green screen shot and a studio that could chromakey the background behind him.
