Introducing NBN

An introduction to the News Broadcast Network.

About Satellite Media Tours

Learn the basics of Satellite Media Tours.

BP Delivers for NBN

NBN Vice-President Kelly Lawrence reflects on NBN's collaboration with Beyond Pix.

Satellite Media Tours

Challenge

2008, Walmart Public relations team contracted the News Broadcast Network to broadcast back-to-back interviews with celebrity chef Tyler Florence. The Food Network star would perform live cooking demonstrations to subtly promote Walmart’s vast selection of quality cuisine, focusing on Summer Grilling. NBN hired Beyond Pix to produce and facilitate a Satellite Media Tour (SMT). SMTs are a series of satellite interviews with pre-booked television and radio reporters nationwide. But this was no ordinary SMT. Talent Tyler Florence, who is the star of numerous Food Network shows and author of 5 cookbooks, would be on the air for six hours straight with only a few short breaks. He would need a cooking set and a massive crew to support the scheduled 21 television and 17 radio interviews. These interviews would be literally crammed within nonstop cycles, sometimes with less than 1 minute to prepare before the next airing.

Execution

Beyond Pix Studios utilized it’s state-of-the-art control room and newly renovated cooking set during the six hours of shooting. Albert Leung, Beyond Pix’s Lead Broadcast Technician, handled all aspects of the SMT process and ensured that Walmart’s merchandise was properly highlighted. He hired and managed a crew of ten, which included Beyond Pix’s producers, technicians, technical directors, set and lighting designers, directors of photography and makeup artists. He also acted as the liaison between the satellite technicians, the news producers and the set crew. Beyond Pix Studios has been contracted by NBN for numerous SMTs for over 12 years, providing their clients with impeccable client services and public relation successes, like the Walmart-Tyler Florence project.