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"Introducing NBN"

Client: News Broadcast Network; Broadcast Technician: Albert Leung

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"About Satellite Media Tours"

Client: News Broadcast Network; Broadcast Technician: Albert Leung

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"BP Delivers for NBN"

Client: News Broadcast Network; Broadcast Technician: Albert Leung

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Director Sean Karlin is ready to broadcast The Broadcast Center's team at work An overview of the Center's team and control room Broadcast Manager Albert Leung We are controlling the transmission... Studio A during a live-shot Smile for the camera
Photos (7)

Satellite Media Tours

Challenge
In 2008, Walmart's public relations team contracted the News Broadcast Network to broadcast back-to-back interviews with celebrity chef Tyler Florence. The Food Network star would perform live cooking demonstrations to subtly promote Walmart’s vast selection of quality cuisine, focusing on Summer Grilling. NBN hired Beyond Pix to produce and facilitate a Satellite Media Tour (SMT). SMTs are a series of satellite interviews with pre-booked television and radio reporters nationwide.

But this was no ordinary SMT. Talent Tyler Florence, who is the star of numerous Food Network shows and author of 5 cookbooks, would be on the air for six hours straight with only a few short breaks. He would need a cooking set and a massive crew to support the scheduled 21 television and 17 radio interviews. These interviews would be literally crammed within nonstop cycles, sometimes with less than 1 minute to prepare before the next airing.