Challenge
Cars, created by Pixar Animation Studios and released by Walt Disney Pictures, is a high-octane adventure comedy, featuring the voices of Owen Wilson, Paul Newman and Bonnie Hunt. Released in theaters in 2006, Cars grossed $244 million. Following the theatrical run, Walt Disney Pictures selected Starz Entertainment for the television debut of Cars. Starz wanted an advertising campaign to match the personality and excitement of the animated film. Starz writer/producer/director Scott Hays asked Beyond Pix, already an established west coast production provider, to provide pre-production and production for the campaign, which would include two Pixar prop vehicles and child talent. Most importantly, the final product needed to meet Pixar’s exacting standards of cinematic quality between the human characters and the film’s animated car characters.
