Video: "The Turning Point TV Story"

The Turning Point TV Story

Producers Neil Alford and Ray Santiago discuss the history of Turning Point TV.

Comedian Marc Sotkin's feature Boomer Alley

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Video: "The Turning Point TV Story"

The Turning Point TV Story

Challenge

In 2006, former CNN producer Neil Alford and Beyond Pix’s founder Ray Santiago launched TurningPointTV. “We saw a lack of really useful content targeting the massive baby-boomer demographic by the main stream media and we took on the challenge to fill that void.” The forward thinking founders opted to combine the quality of cable network channels with the immediacy and interactivity of fast growing internet communities. Soon, the duo had an expanding business that was quickly becoming more than they could handle alone. They needed ongoing web development and design, as well as ongoing maintenance of a constantly evolving website. To implement video onto the site and to the vast number of content aggregator sites, they needed online video producers and equipment. Good thing every resource was at their fingertips, from people to equipment to the creative energy that is Beyond Pix.

Execution

Santiago’s Beyond Pix was the perfect place to meet the challenges of a multifaceted online community. Beyond Pix Interactive Media delved into their vast knowledge of web-based production to build and design an ergonomic and user friendly site. Alford leveraged industry connections to partner with respected contributors from around the globe, including MoneyTrack’s Jack Gallegher and award winning television writer and producer Marc Sotkin. Beyond Pix’s Marty Jackson plays a lead role in maintaining the site’s content, while Post Production Coordinator Peter Jarit and Editor Regina Rivard continuously edit and produce roughly sixty percent of all TurningPointTV’s video. The entire Beyond Pix team taps into their collective creativity to build content for the entire site. TurningPointTV has been an excellent opportunity for Beyond Pix to be its own client and reap the benefits of working with a company that can take a project from the earliest concepts to successful completion.

turning point tv

The Turning Point TV Story

The Turning Point TV Story